A look at the Swatch Group

The Swatch Group is a huge consortium (the largest producer and distributor of watches in the world) that actually owns 19 major watch and jewelry brands, some of which may surprise you. They have segmented their brands into five different ranges according to the audience to which they are trying to appeal. The ranges are as follows:

 

1) Prestige and Luxury Range (i.e., the most expensive)

2) High Range (i.e., expensive)

3) Middle Range (i.e., pricy but not too much)

4) Basic Range (i.e., affordable)

5) Private Label (produces watches for other corporations or brands)

 

In the Prestige and Luxury Range, the Group owns the following brands:

 

* Breguet

* Blancpain

* Glashutte Original

* Jacquet Droz

* Léon Hatot

* Omega

* Tiffany & Co. (mainly known for high-end jewelry)

 

In the High Range, the Group owns the following brands:

 

* Longines

* Rado

* Union Glashutte

 

In the Middle Range, the Group owns the following brands:

 

* Tissot

* ck watch & jewelry co.

* Balmain

* Certina

* Mido

* Hamilton

 

In the Basic Range, the Group owns the following brands:

 

* Swatch

* Flik Flak

 

In the Private Label, the Group owns Endura.

 

In 2008, the Swatch Group posted gross sales of over $4 billion in watches alone.