Replica Watches
First, we must make the distinction between FAKE and REPLICA watches. Fake watches are simply copies of luxury brands that are made as cheaply as possible (usually, but not always) and branded the same as the original. The profit is in the volume of watches sold. Replica watches are not necessarily copies. There are legitimate watchmakers that create watches that are immitations of luxury brands, but sold under a different name. Some replicas are actually very nice watches and worth quite a bit.
Virtually none of the brand name watchmakers is immune to the flood of cheap knockoffs that are flooding the market every year. Some of the more sophisticated fakes can sell for up to $1,000 or more. That’s why it’s very important to choose carefully. Bear in mind that NO fake is worth more than $50 or $60, which is the most that sellers will buy one for. However, it is important to note that some replicas are quite well made.
Most fakes are made in China South East Asia , and they make their way to street vendors and online web stores around the world. They can typically be differentiated upon inspection, but many people either do not spend the time required to ensure their watch is real or are not concerned because the price is so good.
For those of you looking for authentic watches, always do your research and live by the moto that if it’s too good to be true, it probably isn’t. If a brand name watch is exceedingly cheap, it should be a sign to you that you should pay close attention. There are enough offers out there that you can easily move on to something that looks more legitimate.
Beware of alleged water resistance. Never assume that a fake watch can withstand as much as a shower. Remember that it is meant only to "look like" the real thing. Authentic diver watches, for example, are expensive in part because of the craftmanship, gasketry and other mechanisms that make them certified for underwater use. While some people claim that their fakes have withstood water, it is not the majority and if their watches were truly tested, they would most likely fail.
How do you spot a fake? The answer is that it really depends. Usually, the size, bezel, wrist strap and back of the watch are different. Ensure you’re armed with the original specifications from the manufacturer’s website and some photos. You should be able to spot fakes online fairly easily in many cases. Photos should be of high quality. If the photos on offer are fuzzy or too small, then either seek some guarantees from the seller or move on to another auction.
Another good way to weed out fakes is by getting to know the seller. As with any business, some sellers are less scrupulous than others. Be sure to pick a seller with a good rating and communicate early with them. If you're ambivalent about buying through an auction such as eBay, remember that a merchant in person could sell you a fake without you even noticing.
It is also important to note that an honest seller will probably give you a grace period to get the watch appraised once you’ve received it.
Finally, one of the sure-fire giveaways that a watch is a replica is the existence (or not) of a serial number. For example, most Omegas have a serial number that is etched in laser on the back of a lug or on the back of the case. Most people are unaware of this, so forgers often don't bother with this extra cost. If you want to make sure that your watch is real, the manufacturer can vaildate the serial number for you. All luxury watch makers have this service available. If you send them a photo as well, they will be able to visually confirm the technical details.
